Huno Museletter #75

Sun 20 Apr, 2025 Oaxaca State, Mexico ​Read this letter in your browser​

Dear Reader,

I'm writing this museletter to you from our little hut in the jungle.

This weekend has been very slow — being out without my phone, enjoying fresh coconut water while getting roasted in the sun.

It's definitely hot here — and it's not easy to work when your head is boiling.

But because I usually don't work more than 3-4 hours a day, I generally get my work done during the cooler hours.

Where I am now is a kind of conscious and somewhat hippie town (or village even) and the atmosphere here is much more slow and yin.

People aren't rushing anywhere, they enjoy taking their time at the beach, power outages are frequent enough, the heat invites everyone to slow down.

At the same time, there are many conscious events from ecstatic dance to yoga and various healing spaces.

It makes me reflect on where we are as a society and how important these places are — no matter how small.

This jungle setting feels symbolic of my business journey—wild, untamed, and requiring me to adapt to a different rhythm than society tells us is necessary.

Three years ago, I was here questioning if I could exist outside "the system."

Now I'm back, having built a business that lets me work with the natural rhythms of life rather than against them.

"The system" is a large term of course.

If we define it as the corporate world, then sure, I am now out of that system.

If we define it as the "money" system, then no — I am not out of it.

I still use money every day, need money and I plan ways to earn money.

Some people might have exited (or never entered) the money system. Be that self-sufficient land projects or truly indigenous communities.

And while I romaticized the idea of leaving the system, I ultimately understood that perhaps it might indeed be very hard — but also it might not be the right time or exiting it isn't necessarily what matters most.

For example, being out of the system makes it hard to influence and change that said system.

So at some point, I realized I wanted to play within the system.

See it as a game, rather than a mechanism of oppression.

Having a background in economics, business and finance, I understood that being an employee would never give me the financial freedom nor the time freedom.

I would be stuck to exhanging my time for money and I would depend on the job to make a living.

Clearly, the best way to financial freedom is through creating my own business.

The toughest part was choosing what kind of business I would build.

I had lived in Lodnon where the common path to entrepreneurship was to have a genius idea in tech, raise funds from venture capital firms and build a team and work 80+ hour weeks.

And so I tried exactly that, co-founding a tech startup with 300k in funding just to ultimately fail and burn out again (shared this in my last letter too).

So I decided there will be some constraints.

1. I don't want to rely on external investments. I want to build a business that has healthy cashflow early on so I can reinvest it back into my business.
2. I don't want a big team and ideally work solo most of the time. In the startup, I spent 80%+ of the time having to manage the team, hire people, deal with internal politics. I always enjoyed and preferred working solo and only collaborating when I feel like it.
3. I want to build online and not tie myself to a physical location. I saw many people getting trapped in one place just because their business was there but yearning to travel and see the world. I knew being geographically free was important to me.
4. I want to do what I enjoy most and what is meaningful to me — write and create content around deeper topics like spirituality and psychology, guide others towards inner and external freedom, strategize on building an authentic aligned business.

Once I got clear on what I wanted and didn't want, all I had to do was to make a plan and execute.

Of course, almost nothing went as I planned.

But the more actions I took, the more data I had and the more I understood what I needed to do.

It took a lot of figuring out — investing $40,000 in my own development throguh trainings, courses and retreats, studying 4,000 hours of material and advice out there, making hundreds and hundreds of my own mistakes, guiding over 200+ clients at this point.

The result was a meaningful guidance business that brings $100,000+ annually in revenue that feels exciting and aligned, rather than draining and exhausting.

This wasn't by accident—I intentionally designed my guidance business to operate efficiently in just 3 hours a day, creating what would eventually become my signature framework.

​The 3-Hour Guidance Business approach allowed me to maintain freedom while scaling impact, something my corporate self would have thought impossible.

I'm exicted to work on my business every day of my week and what's more — I am more generous than ever.

I remember struggling to give or to share what I earned in my corporate job. Because all that money was earned though pain, through suffering.

Spending that money meant I had to work more in that job I hated. So I felt rigid and stuggled to be generous.

Now I eargerly pick up the cheque when I'm out for dinner with friends or feel like making a gift to one of my loved ones.

But while it's been one of the most fulfilling things in my life, it sure hasn't been easy.

One of the things I struggled most with when stepping into guidance was the inner voice of "who am I to guide others?"

I remember sitting on the edge of my bed, staring at an email I'd just gotten from a client who credited me with changing his life.

Part of me was elated, but another part whispered, "You're still not qualified enough."

It was 2022, and despite investing $40,000 in training with 16+ teachers across coaching, psychotherapy, and somatic practices, I still felt like an impostor.

That night, I had a revelation: my most valuable guidance never came from certificates or frameworks, but from the wisdom gained through my own healing journey.

The struggles I'd faced—from burnout at Bloomberg to failed startups to dark nights of the soul—weren't disqualifications but the exact reason my clients resonated with me.

My first client who paid $3,000 didn't ask for my credentials; she said, "You've walked this path and can guide me through it."

That's when I realized: your lived experience isn't just enough—it's everything.

Once I overcame my impostor syndrome, I faced my next major hurdle: the belief that spiritual work and financial abundance couldn't coexist.

I had to face the fear of running out of money and never being able to make money doing what I love.

I was convinced that I couldn’t make good money doing transformational work.

When I first left my six-figure corporate job, I struggled to charge even $50 for my guidance sessions.

I'd been conditioned to believe spiritual work should be offered freely, that charging for transformation was somehow "impure."

I remember working with a client for free who experienced a profound breakthrough, then watching her happily pay $8,000 for a business course the following week.

That moment shook me.

I realized my hesitation to charge wasn't serving anyone—it was keeping me financially stressed and diminishing the value of transformation in my client's eyes.

Through deep inner work, I shifted from seeing money as separate from spirituality to recognizing it as an energy exchange that honors both giver and receiver.

The truth is, financial struggle doesn't make you more spiritual—it limits your capacity to serve.

When I finally started charging $3,000+ for my guidance work, something unexpected happened: clients took the work more seriously, implemented more consistently, and achieved deeper transformations.

Now I make more money than I did in finance, while working just 3 hours daily and creating more profound impact than ever.

But to earn money with guidance and charge for it, I had to learn how to present my offer in a way that felt authentic to me.

I was completely turned off by all the sales and marketing tactics I saw out there.

I still cringe remembering the first sales page I created.

Following a popular marketing guru's template, I wrote copy filled with artificial scarcity, pain-point agitation, and manipulative triggers that made me feel physically ill.

I couldn't bring myself to publish it.

For weeks, I felt paralyzed between what I "should" do to succeed and what felt aligned.

Then I tried something radical—I scrapped the formula and wrote directly from my heart about why I created my offering and who it would serve.

No fake limitations, just truth.

That "unprofessional" sales page created 4 clients in one week.

One client specifically mentioned she chose me because my marketing felt "like a breath of fresh air" compared to the manipulative tactics she'd seen elsewhere.

This taught me the most valuable lesson of my business journey: authenticity isn't just morally preferable—it's strategically superior.

The moment you stop trying to trick people into buying and start inviting them into transformation is when your marketing begins to resonate with those who need your medicine most.

But there was another aspect of me that kept holding me back.

My inner perfectionist.

Five years ago in Costa Rica, I recorded a series of videos sharing my deepest insights on psychology, spirituality, and human transformation.

Watching them back, I initially felt excited—I'd finally found my voice.

But then the doubts crept in:

"Who am I to share this? What will people think? I need more training first."

Those videos never saw the light of day.

For two more years, I remained in preparation mode, accumulating more knowledge, certifications, and frameworks—always feeling one course away from being "ready."

The breakthrough came during a dark night of the soul when I realized I was using "preparation" as a shield against my fear of being seen.

The next morning, I wrote and published my first genuine post, hands shaking as I hit send.

That imperfect offering led to three client inquiries in 24 hours.

Now I guide my clients to start before they feel ready, because I've seen the pattern countless times:

Those who wait for perfection rarely launch, while those who embrace imperfect action create transformation both for themselves and others.

Your imperfect action today creates more impact than your perfect plan tomorrow.

But I know that my perfectionism was just the surface protection of my sensitivity. I was sensitive to reactions of others, to having to face feelings of shame or embarassement if I failed.

"You're too sensitive for business," my former boss told me after I expressed concern about an ethically questionable sales tactic.

For years, I believed this was my greatest weakness—I felt others' emotions too deeply, noticed subtle energetic shifts that others missed, and couldn't "turn off" my empathic nature when making business decisions.

I tried to harden myself, to develop a "thicker skin," but it never worked.

The breakthrough came unexpectedly during a client session when I picked up on an unspoken fear the client hadn't directly expressed.

"How did you know that?" they asked, tears forming. "I haven't told anyone."

That moment revealed what I now understand fully: my sensitivity isn't a liability—it's my greatest business asset.

It allows me to read beneath the surface, to create safe containers that others can't, and to guide people to breakthroughs they wouldn't reach with a less attuned guide.

I now teach my clients to leverage their sensitivity as a superpower rather than attempting to suppress it.

The guides who thrive aren't those who develop immunity to others' emotions—they're the ones who develop the capacity to hold those emotions with presence and clarity.

Probably the biggest thing that held me back all this time was the idea that building a business was somehow unspiritual.

I would see many hippies smirk when I mentioned "I wanted to build a business". Somehow the "true" path was all about leaving the system. But that didn't sit right with me.

I used to compartmentalize my life—spiritual practices in the morning, business strategy in the afternoon, as if they were separate realms that couldn't coexist.

This division created constant internal friction, with my spiritual self judging my business actions and vice versa.

The integration began when a mentor asked a simple question: "What if your business could be your spiritual practice?"

Initially skeptical, I began experimenting with bringing meditation into my client preparation, treating my content creation as an offering rather than a marketing tactic, and approaching sales conversations as sacred encounters rather than transactions.

Everything shifted.

My business decisions became more aligned, my spiritual practice more grounded, and surprisingly, my income doubled within three months.

I remember working with a high-powered CEO who hired me precisely because I bridged these worlds—offering practical business strategy infused with spiritual wisdom.

Now I see no separation: setting boundaries is spiritual work; pricing aligned with value is spiritual work; creating systems that honor your energy is spiritual work.

True integration isn't about balancing opposing forces—it's about recognizing they were never separate in the first place.

"You're too much of a generalist," a business coach once told me.

"You need to pick one lane—finance OR spirituality, business strategy OR consciousness work. No one will understand your offer otherwise."

Trying to follow this advice felt like cutting off limbs of myself.

After months of frustration trying to fit into a conventional niche, I decided to embrace my seemingly contradictory background—my finance expertise alongside my meditation practice, my analytical mind alongside my intuitive gifts (most of my placements are in Virgo and Scorpio after all).

I created an offer integrating all aspects of myself, expecting confusion but finding the opposite.

Clients were drawn precisely because of this unique combination.

"I've been looking for someone who understands both ROI in business and energy work," one client told me.

"You're the first person who speaks both languages."

What I had feared as an unmarketable contradiction became my most powerful differentiator.

I've seen this pattern repeat with hundreds of guides I've worked with—their most magnetic offer always emerges from their most authentic, multi-dimensional self.

The parts of yourself you've been hiding or downplaying are often the exact elements that will set you apart in a crowded market.

The first time I posted about my spiritual awakening, my hands were literally shaking.

Having built a reputation in finance and tech circles, I feared ridicule from former colleagues and rejection from friends.

The post received mixed reactions—some private messages of support, some unfollows, and one former mentor who publicly questioned my sanity.

For weeks, the fear of judgment kept me from sharing more.

The breakthrough came through a simple reframe: what if the judgment wasn't something to avoid, but actually served as a filter?

I began to see that every person who disconnected because of my authenticity was making space for those who resonated with my true voice.

When I fully embraced this perspective, I started writing with complete freedom.

Yes, I lost some followers, but those who stayed became deeply engaged, and many eventually became clients specifically because of the vulnerable truths I shared.

What I now tell every guide I work with is this: being judged isn't the worst outcome—being invisible is.

The judgment you fear is often the very gateway to finding your people.

Your vulnerable truth acts as a lighthouse, repelling some ships but guiding home the ones meant to find your shore.

Just think about it — we wouldn't get to connect like this, and you wouldn't get to read this museletter if I had stayed stuck in that fear.

The same goes for you—there are people waiting for you on the other side of your truth, people whose lives will be transformed by your unique medicine, your unique story.

These hard-won insights became the core of my 3-Hour Guidance Business Blueprint—a framework I've refined while guiding hundreds of others to build their own aligned businesses.

The most beautiful part is seeing how each guide adapts these principles to their unique gifts, creating businesses as diverse as they are.

The world doesn't need more perfect experts.

It needs more guides who've walked through their own darkness and emerged with a light to share.

It needs your sensitivity, your contradictions, your lived experience.

Maybe you're feeling that call right now—that whisper that you're meant to guide others in some way, to share the wisdom you've earned through your own journey.

If so, I hope my story gives you permission to begin before you feel ready.

Because the transformation you create for others begins with the courage to transform your own limiting beliefs.

I'm genuinely curious, what did you resonate most with from this museletter? Just hit reply and I would love to hear from you.

Thank you for reading.

With love from the jungle,

Nik Huno

P.S. Last week, a guide I've been working with landed her first $3,000 client after implementing just one piece of the 3-Hour Guidance Business framework. Nothing makes me happier than witnessing others step into their calling while creating sustainable abundance. If you're curious about how to do the same, check out the blueprint here​