Huno Letter #11 |
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Friday Feb 16th, 2024
Galicia, Spain
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Dear Reader,
Thank you for opening my letter.
Here are the 2 things you will find in it:
- What I am present with
- How to monetize your interests
1. What I am present with
Today I woke up at 6:30, journaled, meditated, and ran to the gym at 7:30 for an early morning workout.
I was back by 9 am and dove into deep work in offline mode.
It’s incredible. I feel so rejuvenated, alive, driven.
But honestly, not every day is like this.
Some days I wake up at 9, even 10, and drag myself out of bed. I’ll always journal but I might skip meditation and movement. I feel the impact of this.
If you want to win the day — you need to win the morning.
Healthy discipline is an act of self-love.
I’ve also been feeling this kind of healthy anger inside myself — that I am done sabotaging myself.
I am done not living up to my potential.
I am done procrastinating and hesitating out of fear.
Anger is power — if you know how to direct it.
If you repress it or unconsciously release it on others — that’s unhealthy.
Yet when you know how to wield the inner fire with intention — you become unstoppable.
Don’t be afraid or ashamed of your anger — just be mindful of it.
It’s like playing with fire.
The moment you lose presence, everything can catch fire.
This week, I also started making more invitations.
You know, Reader, I had this idea that my clients would always come to me themselves.
I just need to create content and then people will reach out to me.
This happens for sure — these are called inbound leads.
But the problem is — sometimes I will just wait around to see if there are any new DMs from potential prospects or any new calls booked —
Nothing.
There is a lot of power in making direct invitations directly to people.
Being proactive, not just reactive.
You take the matter into your own hands.
I’ve felt some discomfort around it:
I don’t want to come across as salesy
I don’t want to manipulate people into anything
What if I ruin this relationship by making an offer
I have a commitment to myself — if I notice I am scared to do something, I must do it.
So I did it.
I made a handful of direct invitations — I already created two clients this week.
I wondered:
Why didn’t these people just ask for it themselves?
There are many reasons why it might happen to you too:
- It hasn’t clicked for them yet to work with you
- They are too shy to ask themselves or scared of rejection
- They want to feel your confidence about working together
- It is easier for them to say yes to an invitation than to initiate themselves
- etc
So.
If you want to move the needle forward —
Make more invitations.
2. How to monetize your interests
Reader, have you ever wondered if you can make money doing what you love?
I was feeling deeply unfulfilled in my 9-5 job at Bloomberg in London.
It paid well, I learned a lot but in the end, I was a cog in the system.
I had to do what I was told to do to keep earning money.
I wasn’t free.
It became even more apparent to me that entrepreneurship is one of the only ways to freedom.
Certainly not an easy path — yet so rewarding.
But of course — what business was I going to start?
I kept thinking that one day I would create a tech startup.
Come up with a great idea, raise funds, build a team, build a product and grow exponentially.
Having many friends who are tech founders showed me that this model isn’t exactly very freeing either.
It’s a lot to juggle.
Only a few make it to a successful exit.
But later on, I stumbled across another business model that resonated with me — content entrepreneurship.
You can build a business online without massive investment, run it alone or with a very small team and most importantly — build it around your interests.
It almost sounds too good to be true.
In a way — it is.
There are caveats.
You still need to invest — either money or time.
The main premise of being a content entrepreneur is that you are building a personal brand — or transpersonal brand, which is a new paradigm of brands I see emerging.
To build that brand, you need to create content regularly, engage, and get visibility.
Either you hire a ghostwriter and pay for visibility (ads, reposts, comments etc) to grow faster and more autonomously — or you invest your own time.
While the content can be around your interests, the offer through which you monetize will still need to be tied to a specific problem that people are having.
You might talk about spirituality, self-improvement, productivity in your general content on social media —
But the ultimate offer through which people will pay you will need to be more specific.
Over the last few years, the themes that have been most fascinating to me have been spirituality and entrepreneurship.
If you read my content, you will see that I mostly write at the intersection of the two.
I wondered how I could combine them and eventually found training to become a performance coach and also working as a consultant to startups.
The first coaching sessions I did was a $13 donation from a friend.
But something was missing in coaching and consulting — it was tactical and strategic, focused on the surface level results and productivity.
It was missing a major component — the spiritual and existential depth.
This is something you can find in psychotherapy, but there in turn you would miss the entrepreneurialism you have in coaching.
I decided to combine them all into my approach — Presence Guidance.
Eventually, I made as much as $25,897 from a single offer — I was a personal philosopher and guide to a startup founder.
I was still billing as a “consultant” but both the founder and I knew that the work we were doing was much deeper.
In guiding him, I combined the insights from my spiritual explorations with business strategy.
He was able to strengthen his vision for the company, successfully pivot in a way that was aligned for who he was, resolve tensions in the team dynamics and close funding from new investors.
As I decided to build my own transpersonal brand, I spent 90+ hours studying over 21 successful spiritual content creators to see how they’ve built their businesses.
I distilled all my findings into a 46-page document — The 12-Step Blueprint for Building a Spiritual Content Business.
I've had 90+ people asking to download the blueprint.
You can still download it here (for free or for a contribution).
If you need any help with:
- Creating and promoting your unique offer
- Understanding how you can monetize your interests
- Developing an outreach strategy that’s authentic to you
- Identifying your unique advantage and value proposition
- Prioritizing and making more effective decisions in your business
- Overcoming the nagging sense that you’re not living up to your potential
Reply to this e-mail or book a free call with me using the link below.
I would love to support you.
Thank you for reading my letter.
If you have any questions, feel free to reply to this letter.
Check out my recent posts on X.
Love,
Nik Huno
